It is not enough to have a great website that you want to sell. You need to know how to market it to potenial buyers.

I was about to write an article how to avoid the ‘no bids’ effect but I did some research and found this article.
It sums all the points you need to consider before you put your site for sale.

My thoughts about ‘Buy it now’ button I always put it with 50% more than my reserve price. You can never know, sometimes it works.

Have a great sale!
Assaf