Web Ladder

Hi all,

It is not enough to have a great website that you want to sell. You need to know how to market it to potenial buyers.

I was about to write an article how to avoid the ‘no bids’ effect but I did some research and found this article.
It sums all the points you need to consider before you put your site for sale.

My thoughts about ‘Buy it now’ button I always put it with 50% more than my reserve price. You can never know, sometimes it works.

Have a great sale!
Assaf

Hi all,

I am sure we all had bad days in our life and some good ones… but you have to admit to have both on the same day is quite unique.

Yesterday I had the worst day in work - one of the scripts that I wrote decided to have its own life, and created havoc. It is amazing how small innocent script can create so much mess.

But then on the evening after 2 days on-off negations I’ve sold integralcom.com for $1750. I know that I said that I won’t sell it for less than 2k, but I was after a long day, and the buyer is really nice, so I agreed.

I am still thinking this site worth more, and if the buyer will put the effort it can generate a lot of profits. Good luck for him.

Assaf

Hi All,
3 months ago I wrote about a crazy auction, that the owner of the site sold his site for $25000 with just $700 net income a month. I thought that people has lost their plot.

But recently I’ve notice the opposite. Good sites don’t get sold. Take this site for example. It is 3 hours before the end of the auction, so maybe it will still manage to get bids, but at the moment no bids at all.

Hello??? This site has $500 income per month, he is selling a real business and no one wants it? Believe me I would buy it if I wasn’t living outside the state. The other day I tried to sell a directories site of mine with $175 net income per month. Not a while ago I would get $3000 or $4000 for it. Now I got only 1 bid for $1500 which was well below my reserve price.

Or the site that I was recommending to buy… no bids at all. Another one? my directory that I try to sell. It has a bid of $210… Ridicules… for a site with $325 net income a month…

I didn’t trade a lot lately due to lack of time. I do hope that it is not a trend, but you can never know. Maybe it is the summer (or the lack of summer in London…)

I would love if someone can points me to auctions that prove the opposite.

Assaf

Hi all,

I am selling this web directory  over here

At the moment it has a bid of $210 but I won’t sell it for less then $2000. Honestly I think that this site worth much more. It is rare these days to find a website for sale with $325 income per month. I really like the directories business. It is very profitable, and easy to maintain. The only problem is that you have to promote it a lot.

This is why I am selling this great website. I came up with an idea of new kind of directory - keywords directory and I really want to invest all my spare time on it. I have another 4 directories, and I just can’t give the right time to each of them. So this is the most profitable directory that I have. Yes as you can see in the auction, it was a dropped domain, but it is not a problem for Google. Since I bought it there was a PR update, and the site lost one pr (it was PR6), but gain many PR4 to the categories.

So if you are interested feel free to place a bid. I have another 3 directories that I sell, but I didn’t put them on market yet (they are PR4), so if you are fancy to join to the great world of directories this is your chance

Assaf

Ok you are ready to sell your beloved website. You don’t know where to publish it and if you can trust the buyer.

So before you put it for sale, let me know about your website. If I like it I may buy it and offer you the market value of your site.

This will save you all the hassle of dealing with unknown people in crazy market. Just drop me an email (webmaster@webladder.net) and I will back to you. Promise

Assaf

Hi All,

I September I bought from Sitepoint this website. It was cheap $110 with $10 income per month from ad-sense and around 150 unique visitors a day.

I paid and moved it to my server and I got the same results as the seller said. $10 a month income and the traffic were about the same.

But I felt sorry for this website… I didn’t know a thing about After effect so the site was ‘dead’ relaying on old tutorials. This is not a good situation for a website no mater how good is the content. I’ve tried to find some people to post new tutorials but they were expensive.

So I’ve decided to sell… I put it on Digital point because I think this forum is better for small websites like this one. I got an offer of $150 and sold it without any problem. So together with the ad-sense income I made $80 from this website. Not a lot… but I didn’t do anything a part to transfer it to my server.

Again I learnt not to buy a website that I don’t understand a thing about it. Very important lesson

Assaf

Hi all,

If you think you have an interesting auction of website for sale and you me to review it, just drop me an email at webmaster(@)webladder.net with a link to your auction and other relevant info.

Two websites that I am selling now:

1) Animation Software Tutorials and How to Articles   It is a brilliant website, that gives  $10 each month from ad-sense, as around 150 unique a day. The problem is that I know nothing about animation software…
Current bid: $150
Bin: $350

2)  Voice-msg.com - This is more like a test to see how people will value the site.

Minimum bid: $500
Assaf

Hi all,

It is the worst time to sell your website. Google are doing some updates and it changes websites’ PR quite often.

So you post an ad saying: “For sale PR5 website”
But then people response and asking why they see PR0… embracing and decrease the value of your site.

Although I think PR is not that important it gives you good indication if Google likes the site. And if you have high PR you can sell links which is good source of income.

So what should you do?
First check you PR in all data centers:
http://www.iwebtool.com/pagerank_checker 

Then if you get varies results, give this tool to the potential buyers.
But I think it is better to wait a bit. It is a bit risky because you can loose your PR, but then again you can gain some

Good luck,
Assaf

Hello All,

Here is another example that shows that the market is up:
http://www.sitepoint.com/marketplace/auction/3788?

What you get here?
A nice website with nice design
PR4
Not a lot of traffic
And a forum with 3500 posts

At the moment someone bid $800 for it. Meaning 0.25 per post!
So do you think that a forum with 20000 worth $5000? maybe. It seems that people are looking for established websites and don’t really care about income too much.

So if you have a busy website without income you can still sell it for relative expensive.

And what about the sites with income? They are really expensive and reach the point when I can’t find any website worth investing. I guess I should look somewhere else then sitepoint…

Assaf

Hello all,

Have a look here:
http://www.sitepoint.com/marketplace/auction/3710?

This site has been sold after 3 hours for the requested price ($500). Let’s see what this site offer:
PR0
2000 unique users per month
3 months age
250 users
3000 posts.
No income.

A year ago this website would go around $200. Now it seems to me that people are willing to pay a lot more. If you can offer a decent website with nice design and a bit of traffic, you can mage huge profit.

I think that for small websites income is not relevant anymore. It is the design and the traffic that count.

Assaf